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About us

Boost your concentration


It's not that easy to stay focused if we don't have the right fidget tools. Can you imagine a student studying without their favourite fidget?

It’s not just a toy; it’s a tool for your mind.

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A new world of fidgeting


Working at your desk is good, but having a fidget to keep your hands busy is even better. Our fidgets are designed for easy access and use.

Get your fidget toy, when and where you need it.

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Enhance your focus and creativity

Meet our team

Passionate creators driving our innovation

Tony Fred

Chief Executive Officer

Founder and chief innovator, Tony is the creative mind behind our fidget range. He enjoys hands-on involvement in product design, marketing, and enhancing customer experiences.

Mich Stark

Chief Marketing Officer

With years of experience in product design, Mich has transformed our vision into reality, leading the charge in creating the most engaging fidget toys on the market.

Aline Turner

Chief Product Officer

Aline is passionate about creating fidgets that people love. She leads a team of designers and engages with our community of fidget enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her creative flair, helps us design fidgets that are not only fun but also effective in improving concentration and reducing stress.